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What is Search Engine Marketing (SEM)?

Search Engine Marketing (SEM) is the process of promoting a Web Site via Search Engines.  Over 90% of Internet users find Web Sites via a Search Engine and currently, the most popular ones are Google, Yahoo!, and MSN and their various affiliates.
When a person using a Search Engine such as Google types in a search phrase, they are presented with a list of links to Web Sites that contain information related to the phrase that was entered. These results are ranked by the Search Engines from most to least likely to contain valid information.

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To improve a Web Site's rank in organic listings we use the following techniques:

  • Optimisation
          • Submission to free directories and portals
  • Building inward links from other sites (a Linking Campaign)

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